A couple of days later, we went to the town of Giengen which is across the border in the state of Baden-Württemberg and would be pretty non-descript internationally were it not for one thing. In the 19th century, a young woman with polio trained to be a seamstress and began making clothes. This was Margarete Steiff. She may have done this all her life, until she tried her hand at soft toys as presents. This gradually became successful, but it still was relatively small scale. Her nephew Richard Steiff studied art in Stuttgart and designed what he named "Bear 55 PB", the first soft bear with moving limbs. The bear caught the eye of an American buyer in Leipzig who ordered 3,000 and turned the small family firm in Giengen into a major multinational overnight. When somebody in New York likened the Steiff bear with the then President of the United States, Theodore Roosevelt in 1906, continued success was guaranteed. In 1907, one million "teddy" bears were made. Margarete Steiff only lived another two years, but over a hundred years later the business still thrives and draws visitors into Giengen.
Margarete contracted polio as a baby and was permanently paralysed in her two legs. She also found it difficult to move her right arm. This made training to be a seamstress difficult. Though her family were relatively prosperous, there were not many outlets for a young woman with such a disability. Nonetheless, Margarete not only qualified as a seamstress, but also became an accomplished zither player. She taught others to play and used the money to buy a sewing machine. Though initially concentrating on fashionable clothes, the business soon focused on toys. Eventually, they got the order which was a small enterprise's dream.
So, on 4 July, we visited the Steiff Museum in Giengen. This is the history of the Steiff enterprise, together with a display of what the factory can make. If there was a way to interest young children in museums, this is it. We were behind a primary school group who were enchanted by the display. The museum also does its best with people with special needs. It is possible to take the tour in English as well as German, though I would advise anyone wishing to do so to ring ahead to confirm. However, room after room brings the Steiff magic to life, beginning with a recreation of Margarete Steiff's workshop, taking a tour of the expansion of the business, while hallmarking these stages for interested adults to follow. It is possible also to see soft toys being made and some of the workers are happy to show anyone who is interested how. While children, even older children, are free to climb on the backs of large sized camels, elephants, horses and other animals. The tour takes at least a couple of hours.
And if someone is sufficiently interested, it is also possible to visit the Steiff factory outlet. There are some good deals, but it is worth remembering Steiff is not a cheap brand. They do clothes for babies and younger children too. But it would be very difficult not to be charmed by the Steiff experience.